Build It and they Will Come

BUILD IT AND THEY WILL COME!!! so the whisper said in the film "Field of Dreams"

But in Linkedin You cannot "build it and they will come” with just quality content alone. 

It does not matter how engaging your post is, YOU REQUIRE A NETWORK OF QUALITY LinkedIn CONNECTIONS...

This is if you require a ROI from your efforts. Which is why your LinkedIn SSI (Social Selling Index) score also takes into account the number of connections you have, coupled with the quality of your connections.

SO STOP POSTING and CERTAINLY STOP SHARING CONTENT to build your professional brand, FOCUS ON BUILDING A NETWORK of relevant connections – those WHO WILL engage with your content.

This is a daunting job but by scaling your network and look to engage with those you already know - your "core network".