Time of Day To Post
When posting do not forget about time of day and scheduling.

It is also important not to forget about nights and weekends when posting, timing can be everything for your social ad effectiveness.

You will need to do a lot of testing to figure out when your post are most effective, though there may be some more obvious posting times.

For instance, if your brand is a sandwich shop, you may want to run posts for an hour before lunch and dinner, when people are thinking of what to eat.

Look at the times and days when people are most engaged with your post. Devote more of your energy to those times once you feel your sample size is large enough.